FIFA WORLD CUP SPONSORS OUTPERFORM FTSE 100 AND S&P 500

Major Fifa World Cup sponsors outperform FTSE 100 returns by a factor of five and the S&P 500 by three as brands look to dominate the conversation during the tournament.

IG research looking at the performance of major World Cup sponsors saw an average return of 7.1 per cent during tournament cycles – from 30 days before the first match to three months after the tournament across the last four editions – versus a 1.9 per cent increase on return for the US stock market.

Across the same period the London-based FTSE 100 had an average decline of 1.1 per cent.

Apparel brands appear to be the most lucrative markets. Nike saw a surge to the tune of 17.7 per cent, while rival Adidas averaged a 1.6 per cent increase.

Kia (12 per cent), Coca Cola (8.6 per cent), and AB InBev (7.9 per cent) all outperformed the World Cup average of 7.1 per cent.

World Cup a growth market?

Chris Beauchamp, chief market analyst at IG, said: “The World Cup creates a unique environment where a small group of globally recognised brands capture a disproportionate share of attention – and that visibility can feed through into stronger stock performance over a relatively short period.”

The negative FTSE 100 performance stems from the 2014 and 2018 windows, while this year’s World Cup, coming amid a conflict in Iran that is damaging global oil supply chains, could also see figures impacted.

Added Beauchamp: “It’s particularly interesting when you set that against the traditional ‘Sell in May’ narrative, where markets are often expected to drift or soften over the summer months. What we’ve seen is that World Cup sponsors can cut against that trend, with tournament-driven demand, marketing spend and consumer engagement helping to support share prices at a time when the wider market can lack direction.

“What stands out is the gap between these companies and the broader indices. Even in years where markets have struggled, sponsor-linked stocks have often been able to outperform – although not without volatility, and with outcomes still heavily influenced by timing and wider market conditions.”

- Matt Hardy

THE EVOLUTION OF THE COCA-COLA BOTTLE ✨

Since Coca-Cola began bottling in 1899, its design has come a long way:

• The first bottles were plain and straight, resembling medicine bottles — easy for competitors to copy.

• In 1915, a design contest produced the now-iconic “contour” bottle, inspired by the shape of a cocoa bean. Its curves made it instantly recognisable — even in the dark or by touch alone.

• By 1916, the curvy bottle was adopted across the U.S. and, with only minor updates over time, its silhouette remains one of the most recognisable in the world today.

An everyday object turned into a design icon.

#CocaCola #DesignHistory #IconicBottle #History #Branding #EverydayHistory #Innovation #Coca #MaxSports #MaxSportsBlog

FRENCH CHARITY BOYCOTTS OLYMPIC TORCH RELAY OVER COCA-COLA PARTNERSHIP

A volunteer of the "Clean my Calanques" association walks with a trash bag on a beach in Cassis, southeastern France, on September 12, 2020, ahead of the World Clean Up Day. CHRISTOPHE SIMON / AFP

 An NGO in Marseille called Clean My Calanques, which specializes in beach cleaning, received funding from the 2024 Paris Olympics organizing committee for its work educating school children. But it announced on Monday, April 29, that it would not take part in the torch relay which will begin in Marseille on May 8, thanks in part to financing from premium Olympics sponsor Coca-Cola.

"We are not going to carry a flame which is paid for by the same people who make us bend over," the founder of Clean My Calanques, Eric Akopian, told Agence France-Presse (AFP). Set up in 2017, the organization's volunteers clean beaches around Marseille and in the nearby national Calanques park, whose narrow coves and azure waters make it a popular spot for tourists and locals.

Akopian said Coca-Cola was one of the "most polluting [companies] in the world", with its bottles and cans some of the products found most frequently during the charity's beach-combing operations.

In a video message posted on Instagram, he said the organization had decided it was "not at ease" with the commercial aspects of the Olympics, although he stressed they had "nothing against sports, or the athletes." Akopian noted the mass production of so-called "goodies" linked to the Games such as stickers, key rings, pens or mascots. "They can seem cute, but we know that we're going to find them on the coastline," he told AFP.

French authorities say up to 150,000 people are set to gather in Marseille for the start of the torch relay, which will see the Olympic flame carried through mainland France and the country's overseas territories in the Caribbean and Indian Ocean.

Paris 2024 organizers have worked with Coca-Cola to reduce plastic waste from its drinks packaging. The group has agreed to install 700 newly designed drink fountains at Olympic venues, meaning that around 50% of soft drinks will be served without a plastic bottle, according to the organizing committee.

- LeMonde with AFP

LVMH STRIKES PARIS OLYMPIC GAMES SPONSORSHIP DEAL

AP

Luxury giant LVMH (LVMH.PA) unveiled on Monday a deal to sponsor next year's Olympic Games in Paris with top fashion brands Louis Vuitton and Dior, Moet Hennessy champagne and spirits labels and jeweller Chaumet, which will design medals for the event.

The group will also sponsor athletes, including French swimmer Leon Marchand, and its beauty retailer Sephora will sponsor the Olympic torch relay, LVMH said. The French delegation will be dressed by one of LVMH's "maisons".

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NAMUNGO FC: WAZIRI MKUU APOKEA MIPIRA 25 KUTOKA KWA MKURUGENZI WA COCA-COLA

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COPA COCA-COLA: DODOMA INTO THE FINAL

 

 

Dodoma Boyz have made history after beating Kigoma 2-1 inside Karume Stadium in Dar es Salaam.