Liverpool FC has today published its latest The Red Way report, highlighting the club's continued commitment to building a better future for its people, planet and communities.
Launched in 2021, The Red Way is LFC's award-winning sustainability strategy.
This season's report highlights a major milestone, with LFC now aligning to all 17 of the United Nations Sustainable Development Goals (SDGs).
This achievement comes through new work focused on 'Life Below Water' (SDG 14), recognising the critical importance of ocean health and its connection to climate, biodiversity and global wellbeing.
Last season, the club expanded its work into this area through its 'Reds for Blue' initiative, delivered in partnership with AXA and the Tara Ocean Foundation. The programme has helped to raise awareness of ocean health and sustainability, by engaging supporters, staff and young people through educational content and experiences.
The 2024-25 report shows how the club's work continues to grow, bringing together activity across the business to create positive change through collaboration, innovation and impactful action.
Environmental sustainability remains a key priority under the 'Our Planet' pillar. The club has achieved a 13 per cent reduction in overall carbon emissions compared to its 2019-20 baseline, while 96 per cent of operations are powered by clean energy.
In addition, emissions from football operations continue to be fully offset, and efforts to tackle travel-related impact remain in place – including the investment of sustainable aviation fuel for domestic team flights.
The club has also continued to enhance biodiversity across its sites, working with official groundskeeping partner Husqvarna to expand its use of robotic mowers, now maintaining 100 per cent of non-playing grass surfaces across our sites at the AXA and AXA Melwood Training Centres.
Across Anfield, more than 310,000 single-use items have been avoided through the expansion of reusables – including the introduction of reusable cups and food containers.
Under the 'Our People' pillar, LFC continues to use its platform to raise awareness of important issues. Its International Day of Persons with Disabilities campaign with Isaac Kearney helped drive a five-year high in global searches for Wolf-Hirschhorn syndrome.
The club's official charity, LFC Foundation, also continues to make a real difference across our communities, both home and away. Last season, it supported 145,617 people, while generating a social value of £365.79 million and a social return on investment of £1:£13.79 over a five-year period.
The Red Way has also become more embedded across the wider LFC family. Sixty-seven per cent of partners are now aligned to, and are actively supporting, the strategy, while fan awareness has risen to 45 per cent, up from 14 per cent just two seasons before.
This progress has been recognised externally, with the club receiving a number of major sustainability awards over the course of the season – including ESG Programme of the Year, the Sport Positive Transformation Award and UEFA's Anti-Discrimination Award.
Jonathan Bamber, LFC's chief legal and external affairs officer and executive sponsor of The Red Way, said: "I'm delighted to introduce The Red Way report for the 2024-25 season, featuring some incredible achievements – including multiple award wins.
"When we launched The Red Way in 2021, we knew it would be the beginning of a journey like no other. This report highlights the progress we've made, as well as the challenges we continue to navigate as we work towards our long-term sustainability goals.
"Our commitment to building a better future for our people, our planet and our communities remains the foundation of our success, and our priority as we look ahead to the seasons to come."
Rishi Jain, director of impact at LFC, added: "I am immensely proud of the continued progress of The Red Way, particularly reaching alignment with all 17 UN Sustainable Development Goals.
"This season, we've focused our efforts on key areas – including food, ocean health and resilience. These topics are critically important for the club, cut across every pillar of The Red Way, and offer meaningful opportunities to use our platform to create positive, global impact.
"Together with our colleagues, partners and supporters, we are already making strong progress, and we remain committed to going even further in the seasons ahead."
To learn more about The Red Way and view the full 2024-25 season report, visit here.
- Liverpool FC
