VICTOR WEMBANYAMA EXTENDS CONTRACT WITH NIKE

Victor Wembanyama has officially signed a long-term extension with Nike that includes his own signature shoe line. ✔️ (Via Shams)

SEBASTIAN SAWE PUTS ADIDAS ON THE MAP AFTER NEW WORLD RECORD AT THE 20269 LONDON MARATHON | ADIZERO ADIOS PRO EVO 3

LEADING BRANDS ASSOCIATED WITH TEAMS AT UEFA CHAMPIONS LEAGUE

 

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EXCLUSIVE LOOK AT THE AIR JORDAN 10 "UNC" PLAYER EXCLUSIVE

Image via UNC Basketball

The Air Jordan 10 "UNC" PE surfaces in images that highlight the rare player exclusive and its Chapel Hill inspired design.

The Air Jordan 10 "UNC" PE returns to the spotlight with a new set of images that show why this pair sits in a special tier. The silhouette has always carried a different kind of weight in Jordan history.

The sneaker represents a moment when Michael stepped away from the game, yet the design still honored his legacy. That story gives every PE extra meaning, especially when it ties back to his North Carolina roots. UNC pairs always hit a nostalgic nerve.

The colors connect two eras of Michael’s life. They call back to his time in Chapel Hill while still sitting firmly in the Jumpman lineage. That mix gives any UNC themed model a clean sense of identity.

The Air Jordan 10 adds another layer, since the shoe represents a chapter built on milestones and reflection. Player exclusives remain a rare item as only athletes and insiders tend to see pairs like this in person.

That scarcity fuels the energy behind every "UNC" PE reveal. New photos of this Air Jordan 10 show why that excitement never fades. The suede hits look bold under the arena lights.

The classic Jumpman branding sharpens the look even more. The images above capture all of these details and remind everyone why UNC themed PEs always command attention.

This Air Jordan 10 "UNC" PE uses a mix of white leather and carolina blue suede. The upper features crisp black accents along the collar and tongue.

The mudguard and midsole use black to anchor the bright colors. Also, the outsole carries alternating blue and black stripes. The lateral side features a white stitched Jumpman.

The heel liner comes in soft blue fabric. Further the tongue tag uses a black base with a silver Jumpman. The inner pull tab helps finish the clean build. Every detail stays consistent with UNC’s signature palette.

- BEN ATKINSON

BATTLE OF THE BRANDS | US FOUNDED MONOBRANDS, REVENUE RANKED (COMPANY REPORTS, FISCAL 2024)

CADE CUNNINGHAM BECOMES SIXTH ACTIVE NBA PLAYER TO GET A NIKE SIGNATURE SHOE

Only five other active NBA players have a signature Nike sneaker line. Michael Reaves / Getty Images

As Detroit Pistons All-Star Cade Cunningham sat across from Houston Rockets superstar Kevin Durant, someone he grew up watching in Arlington, Texas, a firm dap between the two Nike athletes solidified what seemed to be brewing since last season.

Cunningham confirmed to Durant that Nike is lining up a signature shoe for him that is set to debut in the spring of 2027. The 24-year-old joins Durant, LeBron James, Giannis Antetokounmpo, Ja Morant and Devin Booker as the only active NBA players with Nike signature shoes. (Jordan Brand, a subsidiary of Nike, has signature shoes for Jayson Tatum, Luka Dončić and Zion Williamson.)

“I don’t got no words about it, bro,” Cunningham said to Durant in a video released by Boardroom, the sports, business and entertainment media brand founded by Durant and agent Rich Kleiman. “It’s a dream come true, bro.”

Nike has been making Cunningham player edition G.T. Cut shoes with his logo on the heel since last season. Cunningham debuted various colorways throughout the calendar year and had a new colorway as recently as Nov. 10, when he scored a career-high 46 points against the Washington Wizards.

While Cunningham has missed the Pistons’ last two games with a hip contusion, he is on pace for another career season, averaging 27.5 points, 9.9 assists, 5.4 rebounds and 1.4 steals per game. He has spearheaded Detroit’s 11-2 start and revitalized the Pistons’ franchise in the process.

Durant and Cunningham reflected on a conversation they had over the summer about the gravity of the situation. As Cunningham thought back on the conversation, Durant beamed with excitement.

“We were just talking about the Nike game and what it means,” Durant said. “How important that is to us. For you to get your own shoe, and for you to have a legacy. Do you know how big that is, bruh?”

Durant went on to give Cunningham props for having “one of the coldest logos” he’s ever seen, and encouraged Cunningham to be as hands-on during the design process as possible.

After the Pistons’ 28-game losing streak during the 2023-24 season, Monday’s Nike announcement felt like the culmination of the turbulent beginning to his NBA career. Cunningham is now officially slated to become one of the faces of Nike Basketball.

- Hunter Patterson

BASKETBALL STAR STEPHEN CURRY IS JOINING MICHAEL JORDAN AND THE JORDAN BRAND

BREAKING: Steph Curry is set to release his first-ever Jordan Brand sneaker. The announcement has sent waves through the basketball community as two generational names join forces in a landmark moment for performance and culture; marking a rare crossover moment between two of basketball’s biggest icons. The collaboration signals a historic partnership in the sportswear world, drawing major attention from fans, athletes, and collectors worldwide.

Stephen Curry signs with Jordan Brand! ••

Stephen Curry is officially joining Michael Jordan and Jordan Brand after parting ways with Under Armour. MJ reportedly stepped in personally - even calling Steph to help close the deal. Jordan Brand is now developing an exclusive Curry Brand line poised to shake up the sneaker world.

#stephcurry #jordanbrand

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PUMA KING | DIEGO FINALE | 2016

PUMA KING - Diego Finale. Released in 2016.

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ADOLF "ADI" DASSLER | ADIDAS | TREFOIL LOGO

Adolf "Adi" Dassler, the visionary founder of Adidas, revolutionized sportswear with his innovative designs, most notably the iconic Trefoil logo introduced in 1971. 

Born in Herzogenaurach, Germany, Adi began crafting shoes in his mother's laundry room in the 1920s, driven by a passion for enhancing athletic performance. His commitment to quality and functionality laid the foundation for Adidas, a brand that became synonymous with excellence. 

The Trefoil logo, designed by Adi and his team, marked a pivotal moment in the company's history. Comprising three leaves and three stripes, it symbolized Adidas's expansion into leisure and lifestyle products while honoring its athletic roots.

The logo's elegant simplicity captured the brand's versatility, blending performance with style. Adi's hands-on approach ensured the design reflected his belief in craftsmanship and innovation. Debuting at a time when Adidas sought to distinguish itself in a growing market, the Trefoil became a global emblem of authenticity and aspiration. 

Adi's legacy endures through this enduring logo, which remains a testament to his foresight and dedication to pushing boundaries. Today, the Trefoil stands as a cultural icon, embodying Adidas's heritage and Adi Dassler's relentless pursuit of excellence in sportswear design.

#anatomyoflogos

CAITLIN CLARK KOBE SNEAKERS SELL OUT IN MINUTES

If you were hoping to snag a pair of Caitlin Clark's Kobe 5s, you better have had the Mamba Mentality and locked in -- 'cause the Indiana Fever superstar's shoes sold out in minutes!!

The $190 Kobe V Protro went on sale Monday morning ... and they were gone in the blink of an eye. Some folks who were lucky enough to cop a pair wasted no time heading to eBay -- listing the kicks with buy-now prices of $400!!

When @caitlinclark22 laces her new Kobe 5 Protro PE she steps into a new dimension.

Noise fades, focus hits, and all that's left is her drive to dominate.

Available 6.30 on SNKRS in select regions. pic.twitter.com/wDjgoHMcD0

— Nike Basketball (@nikebasketball) June 29, 2025 @nikebasketball

Clark's iteration of the late basketball legend's shoe features "Midnight Navy, Bright Crimson, vibrant hits of University Gold, and polished off with a high-gloss finish that glistens under the spotlight."

Clark's fondness for Bryant's shoes is no secret. During her appearance on "New Heights" earlier this year with Jason and Travis Kelce, she called them the G.O.A.T. basketball shoe.

If you weren't quick with entering your credit card information, you will have a chance to grab Clark's signature shoe, which is expected to be available sometime next year.

While the 23-year-old didn't know Bryant personally ... she shared a heartwarming moment with Vanessa Bryant and the fam during last year's WNBA All-Star Game.

Caitlin Clark shares a moment with the Bryant family 🧡 pic.twitter.com/JyMPjWHRMX

— WNBA (@WNBA) July 21, 2024 @WNBA

Congrats to those who got their hands on the sneaks ... and best of luck to those hoping to find them anywhere near the retail price!!

"I only wear Kobes," she sad.

DOECHII AND NIKE TEAM UP TO SILENCE CRITICS WITH BOLD NEW AD

 In a powerful new Nike ad, Doechii confronts 'industry plant' accusations by showcasing her impressive achievements.

Doechii, a rising star in hip-hop, continues to break barriers and cement her place in the industry. Recently, she earned a co-sign from Lauryn Hill, reinforcing her influence and artistry. After turning heads at Paris Fashion Week 2025, she returned to the U.S. to front a major Nike campaign. The ad directly addresses the “industry plant” rumors that have followed her rise, using an extensive receipt to list her accomplishments. Nike backed her message with the caption, “Too official to ever need validating, but we printed Doechii’s receipt to remind you anyway.”

The campaign positions her as a self-made artist while highlighting her success in music, fashion, and culture. As Nike has done with past collaborators, this partnership could be just the beginning. Given Doechii’s growing fashion presence, it is possible that a sneaker or apparel collaboration could be in the works. Whether it is a signature sneaker, a special-edition colorway, or a curated clothing line, Doechii’s unique aesthetic would make for an exciting addition to Nike’s roster.

Beyond the campaign, Doechii’s success speaks for itself. At the 2025 Grammy Awards, she became only the third woman in history to win Best Rap Album. This milestone underscores her impact and the recognition she has earned. Despite the skepticism from some critics, Doechii embraces the narratives surrounding her rise, taking them as further proof of her influence. She has shown no hesitation in using her platform to push back against doubters while continuing to deliver chart-topping music. Now, her partnership with Nike adds another layer to her brand, aligning her with a company known for celebrating resilience and authenticity.

If her collaboration with Nike expands, it would be no surprise to see Doechii’s influence extend beyond music and into sneaker and streetwear culture. Whether she debuts a new shoe, an exclusive collection, or even a full campaign highlighting women in hip-hop, this is a partnership with plenty of potential. Nike has a history of elevating cultural icons, and Doechii’s rise fits perfectly into that narrative. Whatever comes next, it is clear that she is more than just an artist.

- BEN ATKINSON

SCOTTSDALE MANSION FOR SALE | COMES WITH MICHAEL JORDAN SNEAKERS 👟

 

AIR JORDAN 5 "BLACK METALLIC REIMAGINED" OFFICIALLY UNVEILED

Nike

A clean look for the Jordan 5.

The Air Jordan 5 “Black Metallic Reimagined” has officially been revealed with stunning new photos. This release brings a fresh twist to a timeless classic, blending nostalgia with updated details. The sneaker retains its sleek black nubuck upper, delivering a clean and iconic look. Metallic silver accents on the midsole, paired with the signature shark-tooth design, provide the bold contrast that fans have come to love. An icy blue outsole enhances the modern appeal while maintaining ties to the original aesthetic. The reflective tongue shines bright, featuring a red Jumpman logo that pops against the black and silver tones.

Classic “Nike Air” branding appears on the heels, adding a touch of heritage to the design. White laces further emphasize the crisp, balanced palette of this reimagined iteration. With a focus on quality materials and craftsmanship, this version honors the legacy of the Air Jordan 5 while appealing to a new generation of sneaker enthusiasts. Perfect for both collectors and casual wearers, the “Black Metallic Reimagined” blends timeless style with updated elements for a fresh take on a fan favorite. As excitement builds, these official photos offer a detailed glimpse into what’s sure to be one of the most sought-after drops of 2025.

"Black Metallic Reimagined" Air Jordan 5

Nike

The sneakers boast a frosty blue rubber outsole paired with a black midsole featuring metallic silver, fighter jet-inspired details. The uppers are crafted from black nubuck, complemented by matching overlays for a cohesive look. Transparent netting adds texture to the sides, while crisp white laces provide a clean contrast. Vibrant red Jordan logos on the tongues and white branding on the heels complete the design with bold highlights.

More Photos

Hypebeast reports that the Air Jordan 5 “Black Metallic Reimagined” is releasing on February 8th. Official photos reveal a stunning design. Additionally, the retail price of the sneakers will be $210 when they drop, making this highly anticipated release a must-have for collectors.

Nike

Nike

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