Showing posts with label Logo. Show all posts
Showing posts with label Logo. Show all posts

Wednesday, 22 April 2026

COST OF PUTTING A LOGO ON MICHAEL SCHUMACHER'S CAR IN 2006 | F1 FERRARI


 

Ever wondered how much it costed to put a logo on Michael Schumacher’s Ferrari in 2006? 💰🏎️ 

The sponsorship game has fundamentally changed. Looking back 20 years, Ferrari’s financial engine was a different world: 

The “Whale” Era (2006): One logo—Marlboro (Philipp Morris) —bankrolled nearly half the team with a staggering $180M deal. Along with Vodafone and Shell, just three brands carried almost the entire team. One year before the legendary Barcode Branding. 

Total Sponsorship back then already~$320M. Big money Business! 💰

 #f1 #branding #ferrari #schumacher

- Historic F1

Sunday, 14 September 2025

REVIVING ROCKER PARK'S LEGACY AT STADIUM OF LIGHT

As we potentially move into unprecedented times in terms of potential and ambition under our current regime, wouldn’t it be great to bring the best of Roker with us?



It seems an obvious statement - but the Stadium of Light was built for the future.

Bob Murray’s vision was for a completely new arena, kitted out with modern facilities throughout. He wanted nothing but the best for players and supporters, and for an initial cost of less than £20 million, our former chairman certainly delivered in terms of quality and value.

Roker Park had meant a lot to Bob - having first visited our home of 99 years as a young boy with his father back in the 1950s. But by the 1990s, most people understood that the old place was hemmed in by housing. It was desperately in need of investment, yet the requirements of the post-Hillsborough Taylor Report would have reduced the capacity well below 20,000.

Murray knew what Roker had meant to the fans. Prior to demolition, season-ticket holders were allowed to purchase their seats, signs and other souvenirs were auctioned off, while other memorabilia were rightly relocated to the new stadium.

A small section of the Archibald Leitch latticework was creatively redeployed in the stadium car park, but other treasures were mostly confined to the sports bar - now known as Quinn’s Bar.

I think Murray wanted to acknowledge our illustrious past but didn’t want it to overshadow what was the heralding of a new era at Sunderland. Even the old ship badge was discarded as part of a rebrand, and having successfully floated the club on the stock exchange, Murray was eager to create a new identity - away from the financial struggles of the late 1980s and early 1990s.

The Stadium of Light had considerable wow factor when it opened. It was one of the first new stadiums in the country, and with four filled-in corners, bright red seats, and room for expansion, it didn’t look dissimilar to Old Trafford, which at the time was arguably the country’s best stadium.

But aside from the Thomas Hemy painting inside the main entrance, the new ground told very little of the club’s history. Bars on the concourses were named after former players, but concrete walls remained bare, and stands were named North, South, East, and West.

It wasn’t until Roy Keane arrived as manager that images of our former greats appeared in the tunnel, to give players a taste of the size of the club and what they were representing.

Fast forward to the present day, and the club is in the strongest position it has been for years. Kyril Louis-Dreyfus’s vision could finally maximise the potential of Murray’s greatest legacy.

The current regime has wasted no time in tapping into the club’s past. Retro-themed shirts and merchandise are a successful money-spinner, while those once-bland concourses are now filled with emotionally charged artwork that evokes memories of days gone by.

I wonder if we could go a stage or two further. Imagine how the original Leitch latticework would look along the walkway of the newly renamed Jimmy Montgomery Stand. Perhaps only the small section of it, currently in the car park, still exists. I honestly don’t know.

It’s a shame this wasn’t considered a possibility back in 1997, when the primary focus was on the future and not the past. If it no longer exists, however, could a new, more realistic replica of the latticework be remade?

The small sections in the Roker End (another great addition to the SoL) don’t really do it justice, and with the design currently printed on hardboard, I’m sure we could explore a top-quality remake.

I think there’s a valuable place for history within modern stadiums. We’ve just refurbished much of ours, and the reintroduction of the latticework would give another significant nod to the past in a way that, in my opinion, would look really stylish.

During my recent stadium tour, I asked about the old ‘Welcome to Sunderland’ lettering that once graced the Fulwell End. It appears as though some of the lettering has been used to create the current Quinn’s Bar logo.

Previously, the letters were placed sporadically on the ceiling of the same bar, before its refurbishment a few years ago. I’d like to see those letters put back together again if a suitable location can be found. Our tour guide said my suggestion would be passed on.

Currently, the memorabilia inside Quinn’s Bar is scaled down from what it used to be. Gone from view are many of the old framed shirts from visiting teams. There also only appears to be one of the Roker Park clocks, still stuck at 11.17 - the time it is shown being taken down one sunny day on Premier Passions. I think the other clock might have been relocated elsewhere within the stadium.

I’m not suggesting that we live in the past here. I just know that big clubs such as Barcelona and Manchester United embrace their history to such an extent that it is part of why they have such global followings.

There are elements of Highbury in the design at the Emirates, while Everton’s new stadium appears to have a Goodison Park vibe, at least from the inside.

I can understand that Bob Murray wanted a new start in 1997 - when Roker Park was past its best, and we were focusing on better times both on and off the pitch. He wanted to move away from the worst of what Roker had represented at that time.

But I feel now is the time to look at the bigger picture. As we potentially move into unprecedented times in terms of potential and ambition under our current regime, wouldn’t it be great to bring the best of Roker with us?

- Joseph Tulip

Monday, 25 August 2025

ADOLF "ADI" DASSLER | ADIDAS | TREFOIL LOGO


Adolf "Adi" Dassler, the visionary founder of Adidas, revolutionized sportswear with his innovative designs, most notably the iconic Trefoil logo introduced in 1971. 

Born in Herzogenaurach, Germany, Adi began crafting shoes in his mother's laundry room in the 1920s, driven by a passion for enhancing athletic performance. His commitment to quality and functionality laid the foundation for Adidas, a brand that became synonymous with excellence. 

The Trefoil logo, designed by Adi and his team, marked a pivotal moment in the company's history. Comprising three leaves and three stripes, it symbolized Adidas's expansion into leisure and lifestyle products while honoring its athletic roots.

The logo's elegant simplicity captured the brand's versatility, blending performance with style. Adi's hands-on approach ensured the design reflected his belief in craftsmanship and innovation. Debuting at a time when Adidas sought to distinguish itself in a growing market, the Trefoil became a global emblem of authenticity and aspiration. 

Adi's legacy endures through this enduring logo, which remains a testament to his foresight and dedication to pushing boundaries. Today, the Trefoil stands as a cultural icon, embodying Adidas's heritage and Adi Dassler's relentless pursuit of excellence in sportswear design.

#anatomyoflogos

Wednesday, 3 July 2024

PATRICK MAHOMES' LOGO TO BE FEATURED ON TEXAS TECH UNIFORMS


 Texas Tech will be the first college program to wear Patrick Mahomes' co-branded apparel under a 10-year deal with Adidas.

The school announced the partnership with Adidas, which is now the official footwear, uniform, apparel and accessory partner of the Red Raiders. Financial terms were not released for the deal, which took effect Monday.

The Mahomes "Gladiator" logo becomes the first Adidas athlete partner logo to be featured on official collegiate apparel.

"I wouldn't be where I am today if it weren't for Texas Tech and I'm proud to have helped bring Red Raider Nation into the three-stripe fam," said Mahomes, who played at the school from 2014-16 before the Kansas City Chiefs selected him 10th overall in the 2017 NFL Draft.

As part of the deal, Texas Tech athletes will be able to join Adidas' NIL Ambassador Network, earning a percentage of for certain products and campaigns.

- Reuters 

Wednesday, 20 March 2024

DODGERS' SHOHEI OHTANI UNVEILS PERSONAL LOGO WITH NEW BALANCE



 Shohei Ohtani continued to solidify himself as a superstar on Monday, revealing his very own personal logo.

Ohtani, who signed a 10-year, $700 million deal with the Los Angeles Dodgers in December, released the logo in collaboration with New Balance. It features a black-and-white depiction of Ohtani rounding first base and will be used on multiple projects throughout the 2024 season.

"To finally reveal this special logo that I've worked closely on is truly an exciting moment for me," Ohtani said in a statement. "It is a visual representation of my journey in baseball and I am excited to share it with the world."

After signing with New Balance last year, Ohtani has headlined the company's "We Got Now" campaign, which is centered around "the effortless confidence that comes from those bold enough to embrace the present and the possibility of 'the now,' particularly in the more intimate moments -- not just on the world's biggest stages."

"'We Got Now' celebrates the spirit of the present moment, something that I feel passionate about in my career and in my life," Ohtani said last March. "When we are living in a world that's future-focused and increasingly uncertain, now is everything."

Ohtani, 29, was named American League MVP for the second time in his career last season. He hit .304 with 44 home runs and 95 RBIs in 135 games while also going 10-5 with a 3.14 ERA across 23 starts for the Los Angeles Angels.

"'We Got Now' celebrates the spirit of the present moment, something that I feel passionate about in my career and in my life," Ohtani said last March. "When we are living in a world that's future-focused and increasingly uncertain, now is everything."

Ohtani, 29, was named American League MVP for the second time in his career last season. He hit .304 with 44 home runs and 95 RBIs in 135 games while also going 10-5 with a 3.14 ERA across 23 starts for the Los Angeles Angels.

Ohtani will not pitch in 2024 following a second surgery on his right elbow, but Dodgers manager Dave Roberts said Monday that Ohtani will soon start a throwing program that might allow him to play in the field this season.

The Dodgers open their regular season against the San Diego Padres on Wednesday in Seoul, South Korea.

Field Level Media contributed to this report.

- ESPN News Services


Monday, 1 August 2016

WINTER OLYMPICS 2022: BEIJING WANAHITAJI WADAU DUNIANI WASHIRIKI KATIKA KUCHORA LOGO YA WINTER OLYMPICS 2022


Jiji la Beijing limeshinda kuwa mwenyeji ya Winter Olympics ambazo zitafanyika mwaka 2022...Sasa wanataka wadau watakayoweza kuchora logo ya Winter Olympics 2022 na Paralympics...Mtu yoyote anaweza kujaribu...Bofya hapa upate habari zaidi.