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Sunday, 31 May 2026
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Tuesday, 11 February 2025
TEAM SPONSORSHIP REVENUE FOR MAJOR U.S. SPORTS LEAGUES
NFL sponsorships have evolved from a seasonal, stadium-focused model tied to local markets into a 365-day, multi-dimensional platform.
Spending at the team level has hit record highs, with team sponsorship revenue growing 6% year-over-year to reach $2.49 billion for the 2024 season, according to a new report from SponsorUnited.
The league strategically expanded its offseason calendar to keep fans engaged year-round, incorporating events like the combine, free agency, the draft, and training camp. This approach hasn’t just kept fans interested—it’s also been a win for sponsors.
- Boardroom.com
Tuesday, 24 October 2023
SOCCER DAZN, SKY RETAIN ITALIAN SERIE A RIGHRS IN $4.8 BILLION DEAL
DAZN and Sky will keep the rights to screen live Serie A matches in Italy for the next five seasons after Italian clubs on Monday approved bids worth at least 4.5 billion euros ($4.8 billion), league officials said.
After four months of negotiations, the Serie A clubs had met in Milan on Monday to review final offers tabled by streaming services DAZN and Sky which amounted to some 900 million euros per year until the end of the 2028/2029 season, just below the annual value for the current agreement.
Seventeen of the 20 clubs backed the offer but the decision drew sharp criticism from Napoli owner Aurelio De Laurentiis.




