NFL sponsorships have evolved from a seasonal, stadium-focused model tied to local markets into a 365-day, multi-dimensional platform.
Spending at the team level has hit record highs, with team sponsorship revenue growing 6% year-over-year to reach $2.49 billion for the 2024 season, according to a new report from SponsorUnited.
The league strategically expanded its offseason calendar to keep fans engaged year-round, incorporating events like the combine, free agency, the draft, and training camp. This approach hasn’t just kept fans interested—it’s also been a win for sponsors.
- Boardroom.com
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