SHEILA EBANA, LAMINE YAMAL’S MOTHER, MET KANYE WEST (YE)

Lamine Yamal mom and Kanye (Ye) West took some pictures at Kanye’s concert in Madrid.

IN OLYMPICS RACE, ADIDAS PURSUES EDGE IN NEW SPORTS

Reuters 

As sportswear rivals jockey for position ahead of next year's Paris Olympics, Adidas is aiming to stamp its brand on smaller events such as breaking, climbing, skateboarding and BMX.

After a high-profile fallout with Ye, the artist previously known as Kanye West, ended its highly profitable Yeezy shoe line, Adidas CEO Bjorn Gulden is seeking to reboot its image.

And the Olympics are a key arena for the global sportswear giants that spend millions sponsoring athletes, sports federations and national teams, as well as on event marketing.

A shift back to sports rather than celebrities is a key part of a game plan by Gulden, who took over as Adidas (ADSGn.DE) CEO at the start of 2023, to turn around its fortunes - a tactic which will face its biggest international test at Paris 2024.

YEEZY SHOE MANUFACTURER IN TROUBLE | SPORTS SHOES

 

SHAQ FIRES BACK AT KANYE WEST (YE)

ADIDAS SAYS BYE TO YE

 

ADIDAS PRESS RELEASE | YE

 

"MICHAEL JORDAN STILL WON'T MEET WITH ME": KANYE WEST ON SEAKER FEUD

 

Michael Jordan is a fighter on and off court and does not give in easily.

In 2018 Air Jordan was in a slump prompting Adidas and Kanye West (Now Ye) to sell more than the Nike Jordan brand taking the number one spot.