Wednesday, 25 March 2026

'SAUDI PROJECT IS OVER' - RICHARD KEYS CLAIMS PIF 'LOOKING TO SELL' NEWCASTLE UNITED FOR £1BN IN BOMBSHELL UPDATE

Newcastle United remain adamant that the Public Investment Fund are committed to the long-term project.

Disgraced former Sky Sports presenter Richard Keys has claimed the Public Investment Fund are actively looking to sell Newcastle United.

Well-connected in the region, the 68-year-old has worked for Qatari broadcaster beIN Sports since 2013. Keys was a vocal critic of the Saudi-backed takeover when the bid stalled - and temporarily broke down - in 2020.



An inquest is underway on Tyneside after Newcastle lost to bitter rivals Sunderland at St James’ Park on Sunday. Adding salt into the wounds, Keys has declared that PIF are giving up on the project and have placed a £1billion price tag to potential suitors.

‘Saudis want £1bn’ - Richard Keys

“Another whisper I picked up recently - and I don’t think this will come as a surprise to anybody - I’m told the Saudis are looking to sell Newcastle,” he wrote in his personal blog. “Regulars know I’ve been saying for some time the project was over. Apparently, there are interested parties, but the Saudis want £1billion. £500million is nearer the mark.”

Newcastle United stance

Newcastle insiders are adamant that PIF remain in constant dialogue with the key shot-callers at St James’ Park. David Hopkinson - appointed CEO in September - runs the club on a day-to-day basis but any major decisions need to be signed off by the Saudi backers.



However, there has been a growing sense from supporters that the Middle Eastern investment fund have become distant from events at the Magpies. Fans are yet to be given an ultimate resolution on St James’ Park’s future despite being told to expect an update in “early 2025”.

Noises around the mooted training ground development have also gone quiet in recent months. While messaging from the top remains bullish, it is becoming a case of “actions, not words” that has left a section of Newcastle supporters to question their intention.

David Hopkinson makes 2030 vow

Speaking last month, new Toon CEO Hopkinson reiterated that the majority owners are ambitious about Newcastle. In words that have since become a hot topic on Tyneside, he doubled down on his mission to propel the club to global stardom by 2030.

“The No.1 thing I talk to the ownership about is ambition,” Hopkinson told talkSPORT. “That’s the magic word here, having the correct ambition.

“We have total alignment on that. This is a club that, by 2030, will be consistently contending for the top prizes in global football. We have a lot of wood to chop between here and there. When I see Newcastle United, everywhere I look, I see opportunity.”

- Charlie Bennett

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