WILLIAMS UNVEILS NEW NAME & LOGO FOR 2026

Atlassian Williams Racing will race next year under a new identity that connects the team’s glorious legacy to its bold and ambitious future. From January the team will become Atlassian Williams F1 Team – a name reflecting their sole purpose to race and win in the top echelon of motorsport. Their existing ‘W’ logo will be replaced by a 21st century reimagining of Frank Williams’ famous ‘Forward W’, first introduced in our founding year of 1977 and featured on every one of our nine Constructors’ World Championship-winning cars.

It is the latest evolution for an iconic Formula 1 team that is one of the top three most-successful in the sport’s history – and has set a clear ambition to be a powerhouse again in this modern era of F1.

Throughout almost 50 years in F1 Williams has forged a legacy built on independence, innovation and determination to win, attracting tens of millions of dedicated fans around the world.

Now under the ownership of Dorilton Capital, with James Vowles as Team Principal and world-class drivers in Carlos Sainz and Alex Albon, the team is driven to usher in a new era of success with the same passion and values at its heart as F1 continues to expand in global popularity.

This transformation is already gathering pace, with the team sitting fifth in the 2025 Constructors’ Championship with 111 points – more than the past seven seasons combined. The team recently secured its first Grand Prix podium since 2021 in Baku, and first-ever Sprint podium in Austin.

James Vowles, Team Principal, Atlassian Williams Racing: “I am proud that from next year we will be known as Atlassian Williams F1 Team and carry a logo on our car inspired by our founder Sir Frank Williams and deeply connected with our decades of success.

“As a team we are inspired by our past but excited about our future, and committed to writing a new Championship-winning chapter in Williams’ history.

“This evolved team identity reflects who we are, where we are going, and reintroduces our title-winning legacy to a growing F1 audience that was not following the sport when we were last dominant.”

Marcus Prosser, Marketing Director, Atlassian Williams Racing: “With this new name and logo our rich history is being reimagined for the future.

“It is inspired by our past, confident about our future, and clear about our identity – a Championship-winning Formula 1 team with a burning drive to win again.

“We hope our existing and loyal fans will love it. But we also hope it will connect a new generation to our incredible legacy, building the community of Williams fans that will carry us to our next victory.”

- Williams Racing

JENSON' BUTTON HAS BELIEF THAT WILLIAMS IN ON THE RIGHT PATH IN F1

 

Jenson Button has seen 'belief' restored at Williams

Jenson Button claims he has seen “belief” within the Williams outfit that it is back on the right path in Formula 1.

Button made his F1 debut with the team – then under the stewardship of founder Sir Frank Williams and technical guru Patrick Head – back in 2000, and rejoined as a senior advisor in 2021.

The 2009 World Champion, who also provides analysis for Sky Sports, has observed the similarities between his early days with the team and the present, during which time it has negotiated some rocky spells under the transition of ownership and new team principals.

“The atmosphere kind of feels the same as back in 2000,” Button told Crash.net.

“It feels fun, exciting, obviously serious when it comes to racing, but it is a nice family atmosphere.

“When I re-joined the team as an ambassador the atmosphere wasn’t quite the same,” he explained.

“You had people that have been here for a couple of decades, [even] three decades, and then you had an influx of new talent coming into the team.

“There was a need to put together the right leadership to bring everyone together to work as one.”

Despite enduring a difficult 2024 campaign, scoring just 17 points to finish ninth in the Constructors’ standings, Williams is a team determined to build for a better future.

That is the mantra of Team Principal James Vowles and Button believes Williams has “belief” from within that things are trending upward.

“Now I think there’s a lot more belief in the direction of where the team is going, which is so important when you’re trying to work together to build for the future,” he said.

Alpine-bound Colapinto ‘refreshing’

Button also heaped praise on Franco Colapinto, who raced in the final nine rounds of last season with Williams, scoring five points, tempting Alpine to poach him on a multi-year deal which begins with a reserve driver role in 2025.

“It’s been really refreshing to watch a driver jump into the car and be competitive from the word go,” Button said of the Argentine.

“I think we all have a lot of respect for Alex [Albon], how good he is and what he is able to achieve in this sport. For somebody young to be able to jump in and push him is very impressive.

“You learn from your teammates no matter how old or young they are, whether they’re inexperienced or experienced, you still learn from the data.

“It really helps the team move forward as well if they have two drivers that are competitive, that can learn from each other and move this team forward.”

Albon will of course face stern competition this year in the form of established Grand Prix-winner Carlos Sainz, who joins from Ferrari.

- Jack Oliver Smith

WILLIAMS | MAURICE HAMILTON

F1 FAMILY STAND TOGETHER FOR A MOMENT OF SILENCE FOR SIR FRANK WILLIAMS

 

ALPINE F1 TEAM PAYS TRIBURE TO THE LATE SIR FRANK WILLIAMS

 

ALFA ROMEO RACING ORLEN PAYS RESPECT TO SIR FRANK WILLIAMS

 

SIR FRANK WILLIAMS' LEGACY | WILLIAMS RA ING F1 CARS

 

SIR FRANK WILLIAMS TRIBUTES | TWITTER

 

RIP Sir Frank Williams. Such sad news 😔 A huge loss for our sport and our team. It’s been an honour to represent your name on the world stage and we will continue to push hard to take the team back up the grid 💙 pic.twitter.com/4UKiU3CzB4

— Nicholas Latifi (@NicholasLatifi) November 28, 2021