ALPINE MAY GET A NEW NAME IN 2027 DUE TO A MEGA DEAL WITH GUCCI

This photo is made by AI and GPblog

The Alpine Formula 1 team will likely get a new name starting from the 2027 season. GPblog understands that luxury brand Gucci is the intended new title sponsor of the French team. The new name would then be Gucci Alpine Formula One Team.

BWT Alpine Formula One Team is currently the official and full name of the team of Pierre Gasly and Franco Colapinto. BWT is expected to end its title sponsorship of the French outfit after the current season, which opens the door for a new naming partner.

That partner appears to be Gucci, part of the luxury group Kering. Since mid-last year, Luca de Meo has been the CEO of Kering. De Meo was for many years the CEO of Renault and a driving force behind the Formula 1 team, so the connection is quickly made.

Gucci is one of the largest luxury brands in the world. With the naming sponsorship of Alpine, the company would enter the world of glitz and glamour, perfectly matching the image Gucci aims to project. Reportedly, Gucci wants to leverage Formula 1—especially in the United States and Europe—to capitalize on the increasingly likely partnership with Alpine for further growth.

It is unknown how much Gucci is willing to spend for Alpine’s title sponsorship. In any case, such a major sponsorship would bring the French team tens of millions.

Alpine’s response to a possible deal with Gucci

GPblog asked Alpine about the collaboration with Gucci. The team responded with the following statement: "Alpine Formula One Team is constantly looking for new partnership opportunities and in contact with a wide range of brands and companies as potential partners. The discussions are however always kept confidential and they are disclosed only when confirmed and agreed by all parties."

Colapinto wows Buenos Aires crowd

Meanwhile, Colapinto says Argentina "deserves to have a race again" after the Alpine driver completed a show run on the streets of Buenos Aires in front of over half a million people.

The 22-year-old, himself from the Buenos Aires city of Pilar, performed his show run around a 2km course in the Palermo neighbourhood, near the capital's Monumento de Los Españoles, in a 2012 Lotus E20. The car was donning the pink and blue livery Alpine have had since its rebranding from Renault in 2021.

- Ludo van Denderen