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Serena Williams did more than win tennis matches. She turned her success into a powerful money journey. From prize money to business deals, Serena built her wealth step by step. Between 2016 and today, her net worth grew through tennis wins, brand deals, and smart investments.
This timeline looks at how her money story changed over the years.
Serena Williams early money growth from 2016 to 2018
In 2016, Serena Williams was already one of the richest athletes in the world. Forbes listed her net worth at around $160 million. Most of her money came from Grand Slam prize money and big brand deals with Nike, Gatorade, and Wilson.
In 2017, Serena won the Australian Open while pregnant. Even though she played fewer matches later that year, her income stayed strong.
Bloomberg reported her net worth rising close to $180 million, mainly from endorsements.
In 2018, Serena made her comeback to tennis and became involved in new brand activities, amongst them, fashion partnerships. Forbes estimated that her net worth was around $200 million at the time.
Serena Williams business moves from 2019 to 2021
From 2019, Serena focused more on business. She launched Serena Ventures, investing in women-led and minority-owned startups.
CNBC confirmed she invested in companies like Lyft and SurveyMonkey.
In 2020, even with limited tennis due to the pandemic, Serena earned well through endorsements and business roles. Forbes estimated her net worth at about $225–240 million.
By 2021, she had invested in over 50 startups. Bloomberg reported her net worth moving closer to $260 million, driven more by business than tennis.
Serena Williams retirement shift from 2022 to 2024
Serena Williams made her declaration in 2022 that she was “evolving away” from tennis post the US Open.
Forbes revealed, that year, her net worth having already achieved about $290 million, thus, she became the richest female athlete in history.
Being an active person in business, celebrity and fashion scenes, she was active even more in 2023 and 2024. CNBC and People shared her being engaged with Serena Ventures, brand campaigns, and public appearances as ongoing work.
Serena Williams net worth status heading into 2025 and 2026
Serena Williams net worth is reported to be beyond the $290 million mark. In 2024, People reported Serena making public appearances, supporting women-focused investments, and attending major sports events.
For now, Serena Williams remains one of the richest and smartest athletes ever, built on facts, not guesses.
- Sehjal Gupta
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