Cadillac are set to spend at least $8 million on the livery reveal during the Super Bowl halftime advertisements!🇺🇸🤑
Team Principal Graeme Lowdon on why the team chose to do it during the Super Bowl🗣️:
“Launching a livery is a proud moment and here's an opportunity to do it to try and reach as many people as possible,” he said.
“It's a cool thing, we want people to see the car and we want them to get curious about the team.
“We've often said that we don't want people to just follow what we're doing. We want them to come and join us on this journey of bringing a new team in.
#CadillacF1Team
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