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| Together Against Suicide ambassador Roman Kemp (right) alongside Dean Gallagher (left) from Samaritans' Brighton & Hove branch. (Image: Paul Hazlewood) |
Brighton and Hove Albion have launched a major new mental health campaign.
The club is supporting Together Against Suicide, a season-long initiative led by the Premier League and Samaritans to raise awareness of suicide and promote suicide prevention.
The campaign, launched in collaboration with broadcaster and mental health advocate Roman Kemp, aims to reach those most at risk through the power of football.
Richard Masters, chief executive of the Premier League, said: "Sadly, suicide is an issue that affects people of all ages from all backgrounds.
"We believe football can play a vital role in reducing the stigma around it and connecting fans who are experiencing suicidal thoughts with the support they need."
Albion will formally launch the campaign at their home match against Tottenham Hotspur on Saturday, September 20.
A specially produced video will be shown at the Amex Stadium as part of matchday activities.
Brighton and Hove has one of the highest suicide rates in the country, with an average of 43 deaths by suicide recorded each year.
As part of the campaign, Albion will work closely with the Brighton and Hove branch of Samaritans, who have long supported the club and its supporters.
The club will offer safe spaces and trained listeners at all men’s and women’s home games, share information on recognising signs of distress, and direct fans to trusted support services, including the Samaritans’ 24/7 helpline.
During the 2025/26 season, the club will also train 1901 club fans and community members in listening skills, with sessions held at the stadium and training ground.
Julie Bentley, chief executive of Samaritans, said: "One in four of us experience suicidal thoughts but suicide is not inevitable.
"A moment of connection can be all it takes to save a life.
"Together Against Suicide is an amazing opportunity to reach thousands of people with the message that it’s okay to talk – and that support is always there."
Roman Kemp, who helped create the campaign, also spoke about its importance.
Mr Kemp said: "As football fans, we are always there for our clubs.
"This initiative flips that around – now clubs can be there for fans when they need it most.
"As someone who has felt the impact of suicide, I know that football’s sense of community can help save lives.
"One conversation really can make the difference."
- The Argus
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