FIFA PARTNERS WITH MARRIOTT AS HOTEL PARTNER FOR 2026 WORLD CUP

 January 8 – Marriott Bonvoy has been announced as the Official Hotel Supporter in North America of the 2026 FIFA World Cup as the tournament comes to the region for the first time in more than three decades.

With matches spread across Canada, Mexico, and the United States, the scale of the tournament is massive, and Marriott Bonvoy plans to meet that moment by turning its hotel empire into a home base for fans as they follow their countries across borders and cities.

Throughout the tournament, Marriott Bonvoy has said that members and guests can expect more than just a room, with the company rolling out immersive hotel experiences, special fan activations, and exclusive Marriott Bonvoy Moments tied directly to the World Cup.

“For millions, soccer is a shared language, connecting families, communities and cultures across generations,” said Peggy Roe, Chief Customer Officer at Marriott International. “In much the same way, travel shapes who we are, with the connections we create staying with us forever. Through Marriott Bonvoy, travellers gain access to experiences that deepen these bonds, turning meaningful moments into lasting memories for our members.”

Roe added, “The FIFA World Cup 2026 is without question going to be one of those landmark moments for so many people, and as a lifelong travel partner, Marriott Bonvoy will welcome fans throughout this historic tournament with the warmth of our properties and the power of our travel program, showing up as your travel companion every step of the journey.”

“We are delighted to welcome Marriott Bonvoy as our Official Hotel Supporter for the FIFA World Cup 2026,” said FIFA Secretary General Mattias Grafström. He pointed to Marriott’s footprint across all three host nations as a key advantage for the record number of fans expected to travel during June and July.

Marriott Bonvoy will also collaborate with Visa to deliver global customer experiences tied to the tournament. Together, they aim to connect travel, payment, and fandom into a more rewarding journey for supporters wherever they are coming from.

- Inside World Football 

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DSTV PREMIERSHIP: CHERY SOUTH AFRICA BECOMES OFFICIAL MOBILITY PARTNER OF SUNDOWNS

Chery South Africa is proud to be the Official Vehicle Partner of Mamelodi Sundowns, one of South Africa’s most decorated and popular football clubs. Known as ‘The Brazilians’ for their bold style of play and their iconic yellow kit, Sundowns have a rich history that spans over five decades.

The club is a powerhouse locally and across the continent with a record number of league titles, numerous domestic cups, and Continental triumphs in the CAF Champions League and African Football League.

As part of this exciting partnership, Chery will provide the team with a fleet of SUVs, ensuring they travel comfortably and in style to matches, club engagements, and community events. This collaboration is a natural fit, bringing together two high-performing brands known for their commitment to excellence.

“We are thrilled to partner with Mamelodi Sundowns,” said Tony Liu, CEO of Chery South Africa. “The partnership reflects our dedication to supporting local communities and sports programmes within the country, and aligns with our ongoing efforts to make a meaningful contribution to South Africa.”

Chery’s latest partnership goes beyond sponsorship. The automaker is committed to making a meaningful impact in South Africa, and working together with Mamelodi Sundowns allows the marque to support local communities, develop sports programmes, and contribute to its corporate social responsibility goals.

Mamelodi Sundowns’ Chairman, Tlhopie Motsepe, welcomed the partnership and said: “At Mamelodi Sundowns, we follow the philosophy of Ubuntu—our success belongs to our supporters, our communities, and the people who make us who we are.”

“We are delighted to welcome Chery to the Mamelodi Sundowns family because we are united by ambition and people-first values,” added Motsepe. “From day one, we will push boundaries, excite South Africans, and empower communities across the country.

A lucky supporter will win a Chery Tiggo 4 Pro at Loftus Versfeld Stadium when Mamelodi Sundowns lift the PSL trophy for the record 15th time, and an unprecedented 8th time in a row.

Chery’s presence in South Africa extends beyond just sales and after-sales service. The automaker has several initiatives, including the With Chery With Love (WCWL) programme, which strengthens the brand’s bond with local communities through projects like the Chery Foundation.

Other efforts include the Chery Scholarship Challenge, which empowers talented South African youth with a R250,000 scholarship and a 12-month internship at Chery, reflecting the same forward-thinking spirit that drives Mamelodi Sundowns on the pitch.

 - Dennis Mabuka

 

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