Michael Jordan signed with Nike in October 1984 for $500,000 a year, about five times what any other player was earning on a shoe deal.
The Air Jordan 1 launched in April 1985. Nike's internal sales goal was $3 million. Per CBS News, the line did $126 million in its first year alone.
When the Air Jordan 1 launched in April 1985, Nike's plan was to move 100,000 pairs in the first year.
They sold roughly 450,000 pairs in the first month, and about 1.5 million units by the end of year one.
The shoe outran the forecast so badly that Nike had to rebuild the whole business around one rookie.
What sneaker release do you remember lining up for?
#8AtTheTable #Sports #MJ #MichaelJordan #AirJordan1 #AirJirdan #
Forty years later, Jordan Brand is still the standard.
What is the best endorsement deal in sports history?
- 8atthetable
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