COST OF PUTTING A LOGO ON MICHAEL SCHUMACHER'S CAR IN 2006 | F1 FERRARI

 

Ever wondered how much it costed to put a logo on Michael Schumacher’s Ferrari in 2006? 💰🏎️ 

The sponsorship game has fundamentally changed. Looking back 20 years, Ferrari’s financial engine was a different world: 

The “Whale” Era (2006): One logo—Marlboro (Philipp Morris) —bankrolled nearly half the team with a staggering $180M deal. Along with Vodafone and Shell, just three brands carried almost the entire team. One year before the legendary Barcode Branding. 

Total Sponsorship back then already~$320M. Big money Business! 💰

 #f1 #branding #ferrari #schumacher

- Historic F1

BRIDGESTONE TO SUPPLY TYRES TO FORMULA E, HANKOOK TO WRC

Reuters 

Bridgestone will take over from Hankook as the sole supplier of tyres to the all-electric Formula E world championship from 2026, the governing FIA said on Wednesday.

The move will be the first time the Japanese manufacturer has supplied a single-seater world championship since leaving Formula One at the end of 2010.

South Korea's Hankook will become the official supplier of the world rally championship, replacing Pirelli, on a three-year contract from 2025.

Pirelli last October signed a deal to supply Formula One until at least 2027 after a competitive tender that Bridgestone also entered.

- Reuters