Ever wondered how much it costed to put a logo on Michael Schumacher’s Ferrari in 2006? 💰🏎️
The sponsorship game has fundamentally changed. Looking back 20 years, Ferrari’s financial engine was a different world:
The “Whale” Era (2006): One logo—Marlboro (Philipp Morris) —bankrolled nearly half the team with a staggering $180M deal. Along with Vodafone and Shell, just three brands carried almost the entire team. One year before the legendary Barcode Branding.
Total Sponsorship back then already~$320M. Big money Business! 💰
#f1 #branding #ferrari #schumacher
- Historic F1
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