ADOLF "ADI" DASSLER | ADIDAS | TREFOIL LOGO

Adolf "Adi" Dassler, the visionary founder of Adidas, revolutionized sportswear with his innovative designs, most notably the iconic Trefoil logo introduced in 1971. 

Born in Herzogenaurach, Germany, Adi began crafting shoes in his mother's laundry room in the 1920s, driven by a passion for enhancing athletic performance. His commitment to quality and functionality laid the foundation for Adidas, a brand that became synonymous with excellence. 

The Trefoil logo, designed by Adi and his team, marked a pivotal moment in the company's history. Comprising three leaves and three stripes, it symbolized Adidas's expansion into leisure and lifestyle products while honoring its athletic roots.

The logo's elegant simplicity captured the brand's versatility, blending performance with style. Adi's hands-on approach ensured the design reflected his belief in craftsmanship and innovation. Debuting at a time when Adidas sought to distinguish itself in a growing market, the Trefoil became a global emblem of authenticity and aspiration. 

Adi's legacy endures through this enduring logo, which remains a testament to his foresight and dedication to pushing boundaries. Today, the Trefoil stands as a cultural icon, embodying Adidas's heritage and Adi Dassler's relentless pursuit of excellence in sportswear design.

#anatomyoflogos

LIONE MESSI: LAMINE YAMAL REMINDS ME OF YOUNGER VERSION OF MYSELF

Lionel Messi has acknowledged that Barcelona teenage sensation Lamine Yamal reminds him of himself when he was young.

Messi was asked earlier this week during an event in Adidas' Herzogenaurach headquarters in Germany by Nigerian artist Goke Oyewo to name a player from the new generation that reminded him of himself when he was young.

"There's a very good generation of young footballers who have many years ahead of them," Messi said.

"If I have to choose someone, because of the age and because of the future that he has, I've heard that they have chosen Lamine Yamal and without doubt [it's him] for me, too.

"I agree it depends on him and many things because that's how soccer is, but he's the present and without a doubt has a huge future."

Yamal is a product of Barcelona's youth academy La Masia as Messi was has said comparisons to the Argentina international are unfair as it's impossible to reach his level.

Eight-time Ballon d'Or winner Messi, 37, left Barça in 2021 after winning a record 34 titles in 21 years at the club.

Named Young Player of the Tournament at Euro 2024 after helping Spain claim the title, Yamal, 17, finished eighth in the recent Ballon d'Or rankings.

The Spanish forward has scored five goals and set up 10 more in 15 league appearances this season to help Barça lead the LaLiga standings.

"I would love to see Barça win La Liga, the Copa del Rey and also the Champions League," Messi said. "And in the years that they don't, at least that it competes until the last moment."

- Adriana Garcia

KENYA'S WANYONYI SETS RECORD MILE WORLD RECORD IN HERZOGENAURACH

Reuters 

 Kenya's Emmanuel Wanyonyi on Saturday set a road mile world record at the Road to Records event in Herzogenaurach, Germany, finishing with a time of three minutes and 54.5 seconds.

The race was Wanyonyi's competitive debut in the men's mile category.

The 19-year-old broke the previous record of 3:56.13 set by American Hobbs Kessler in October. Kessler, who also ran on Saturday, finished second with a time of 3:56.1.

Wanyonyi, who specialises in 800 metres, won silver at last year's World Athletics Championships in Budapest, before winning gold at the 2023 Diamond League.

KENYA'S NGETICH BREAKS WOMEN-ONLY 10KM WORLD RECORD IN BRASOV

Agnes Ngetich of Kenya shattered the women-only world 10km record by clocking 29:24 at the World Athletics Elite Label road race in Brasov, Romania, on Sunday.

Ngetich, 22, covered the initial 5km in 14:25, four seconds faster than the previous world record for that distance.

The previous record was held by the late Agnes Tirop of Kenya in Herzogenaurach in 2021.